This is because the feedback left on these sites is from unbiased strangers who leave their honest opinions. Quote greenfield solutions reviews are ads or artwork that display positive statements about your company from a brand evangelist or a delighted customer. The quote is usually accompanied by an image of the person being quoted to make the message more relatable to the target audience. When potential customers read testimonials, they’re stepping into the person’s shoes in the testimonial and see themselves using your product. An authentic testimonial is virtually impossible for a marketer to recreate. One super-effective way to encourage customer engagement and gather meaningful feedback at the same time is to create an email survey campaign. With a compelling subject line and the right questions, you can gauge what your customers really think of your brand and what you have to offer.

Peer reviews are particularly helpful for customers interacting with your business for the first time. Studies show that 52% of consumers will only buy from a business if they have four or more stars on a review site.

Instead, it feels like an honest conversation about how Wiley was able to use Hootsuite’s expertise to further its own goals. Pictures increase conversions in many cases because it’s easier for prospects to identify with buyers. When 161 Driving Academy replaced their stock hero images with images of real people, they increased their conversion rate by 161%. In it, I’ll share the nine types of you can need to handle objections and drive more sales.

Success story testimonials

Request, collect, organize, and share UGC videos to leverage in ads and on social channels for a memorable brand consumers will want to engage with. Boast helps you provide customers with an amazing user experience so they’re more likely to take action. The Testimonial content type comes with a shortcode to let you easily display greenfield solutions reviews on posts and pages.


In the next section, we cover key design fundamentals that you’ll want to focus on when creating customer For growing companies, getting your business featured in the news is a big feat. Nowadays, being on the news means that millions of people can potentially see your product or service, which can significantly improve brand awareness. You’ll want to use a visual format for your potential leads and align closely with their values. To give you an idea of how testimonials can be portrayed, below are the different testimonial types you can use to show off your customers‘ stories. When a customer testimonial is short and direct and includes action-centric words that capture emotions, it motivates visitors to keep reading. But effective testimonials go beyond a simple quote that proclaims your greatness.

Ask for feedback on your website today 🔥

Boast makes it easy to leverage authentic video Forex brokers to increase credibility and drive sales. Social proofis a powerful part of the decision-making process, and an abundance of testimonials builds trust and credibility. No matter how persuasive your marketing copy, consumers are always going to trust other people more than they trust you. Use color headshots and team photos to show page visitors who your customers really are, and consider incorporating video interviews alongside the text of your testimonials. These stories went on to be published on ourcustomer storypage, where they can be used for sales enablement or use-case studies.

  • Real life goes far beyond personal impressions or testimonial experiences.
  • Back in 2012, Oculus was a little known maker of virtual reality hardware.
  • Help inspire better quality testimonials by showcasing some contextual examples.
  • This clever testimonial from Glossier doubles as an upsell to viewers.

This is why peer review sites such as Yelp, TripAdvisor, FourSquare, GoodReads, and many other independent review sites are so popular. CodeAcademy is an excellent example of a company using interviews to get the full story from their students. The main page shows a video of a student being interviewed, then each thumbnail takes you to a longer, written interview about why and how that student got into coding. If your customer is a business, it can be highly persuasive to offer to link back to their own website, which will also help boost their Google ranking. As an outdoor clothing retailer, Stio has to establish the effectiveness of its products. One way to do this is with brand ambassadors who wear Stio products and advocate on the company’s behalf. If they’re full of technical jargon, your readers will be put off and move on to reading something else.

Case Studies Testimonials

In fact, data shows that 58% of consumers would pay more to support a company with good customer feedback. Data shows that if you ask for a testimonial, most of the time customers are happy to oblige. In fact, a survey by Brightlocal showed that 68% of consumer respondents will leave a review for a business when asked. You generally want testimonials to be short and straightforward, but long-from blog post testimonials also have their benefits. Take a look at Style Factory’s long-form review of the email marketing app GetResponse. According to a study done by WYZOWL, two out of three people are more likely to buy something after seeing a video testimonial from a previous customer. And 77% of people who have seen a testimonial product video said they were motivated to make a purchase.

Blog Post Reviews

Often this person is a significant influencer of your target audience and helps build your business’s credibility. The most effective spokespeople are the ones that share the core values of the business as well as deeply connect with the target audience. A case study is an in-depth analysis of an individual customer’s experience with your company. These pieces tend to use a more scientific approach to prove how your business played a role in the customer’s success. For example, case studies often use facts and observations to demonstrate how certain products or services benefit actual customers of your business.

You can create a hashtag and easily start promoting it on your Instagram account without needing to pay a single dime. Even if users don’t write a lengthy caption singing praises to your product, a picture will more than say enough. The quality of the product and the user’s emotion in the picture will show that your product works. Fabletics leverages social media to collect from its customers. A blog post can be an informative way of displaying customer testimonials. You can write about a customer’s story in-depth and break down subtle details within the customer’s journey.


We know all of this because we faced the exact same logistical hurdles with making our own high-quality client video testimonials, which we cover in detail in our founding story. Results showed that people influenced by peer pressure place a greater emphasis on the testimonial than on the attribute information. In contrast, people who ignore the opinions of others are more influenced by attribute information. Note, too, how the featured quotes mention why customers chose ChowNow over competitors and call out specific numbers and metrics (“increased our sales 20-25%”). Link building is using a positive comment from customers that have used your service or product and featuring them on your website. Whether you use a tool to automate the process, outsource the work to an expert, or tackle testimonial collection on your own, find a way to unearth and surface positive sentiment from past customers. Most of the time, they come from a very specific slice of your customer base.

This ad from Life Beam uses part of the ad text to highlight a short customer review. In this example, the testimonial in question encourages “students” to stick with the course and, in turn, become more affiliated with the brand. The result is a highly qualified lead that’s far easier to sell to later in the campaign. SEO author, speaker, and strategist Stephan Spencer uses a carousel to display a series of in the sidebar of his blog. It doesn’t matter if that social proof comes from friends or strangers.